Twitter Custom RSS feeds provide relevance and scale
Twitter can be used in many ways and reformatted to compile custom streams based on interests, people in almost countless ways, especially using Twitter Custom RSS feeds. With the recent twitter clamp...
View ArticleOwned versus Earned Media Series
In this two part Owned versus Earned Media series we are looking at how brands are moving from the creation of owned media to earned media and the impact this is having on brands and businesses along...
View ArticleLinkedIn today global recruitment company tomorrow?
It seems that the recruitment sector are a little bit concerned (to put it mildly) about the future of their industry and LinkedIn. Coffee marketing are lucky enough to be privy to a few pieces of...
View ArticleTurning your newsletter into social email
Much discussion exists on whether or not email is going to “die”… Let’s summarise this before focusing on the more important best practices and how email communication can become the more powerful...
View ArticleWhy social networks should look the same
Why social networks should look the same? Well why wouldn’t they!? As Stephen Fry once said “An original idea. That can’t be too hard. The library must be full of them.” With the launch of Facebook’s...
View ArticleThe Social Website masters Integration between your website and social media
The website today has become a shop window for many companies, whether they are selling their wares online or some other less tangible product. But, imagine the scene. Sitting in an infinite row of...
View ArticleSocial Network Abuse Twitter vs Habbo
In June 2012 Channel 4 embarked on an attack on the most prominent and largest social network of its day – Habbo Hotel. At that time I had left Habbo, as their UK marketing manager for 5 years. Social...
View ArticleSocial Media Battleground Christmas 2014
For social media marketers 2014 is a particularly exciting year. Social media has been around and growing to mass market and mainstream use now for approaching 10 years. The fight is on. Time has...
View ArticleSocial Plugin Fraud Identification
Now that social media reputation and social endorsement is valuable and tradeable, social plugin fraud identification will become a crucial part of the decision making process. It may also lead to...
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