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Twitter Custom RSS feeds provide relevance and scale

Twitter can be used in many ways and reformatted to compile custom streams based on interests, people in almost countless ways, especially using Twitter Custom RSS feeds. With the recent twitter clamp...

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Owned versus Earned Media Series

In this two part Owned versus Earned Media series we are looking at how brands are moving from the creation of owned media to earned media  and the impact this is having on brands and businesses along...

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LinkedIn today global recruitment company tomorrow?

It seems that the recruitment sector are a little bit concerned (to put it mildly) about the future of their industry and LinkedIn. Coffee marketing are lucky enough to be privy to a few pieces of...

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Turning your newsletter into social email

Much discussion exists on whether or not email is going to “die”… Let’s summarise this before focusing on the more important best practices and how email communication can become the more powerful...

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Why social networks should look the same

 Why social networks should look the same? Well why wouldn’t they!? As Stephen Fry once said “An original idea. That can’t be too hard. The library must be full of them.” With the launch of Facebook’s...

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The Social Website masters Integration between your website and social media

The website today has become a shop window for many companies, whether they are selling their wares online or some other less tangible product. But, imagine the scene. Sitting in an infinite row of...

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Social Network Abuse Twitter vs Habbo

In June 2012 Channel 4 embarked on an attack on the most prominent and largest social network of its day – Habbo Hotel. At that time I had left Habbo, as their UK marketing manager for 5 years. Social...

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Social Media Battleground Christmas 2014

For social media marketers 2014 is a particularly exciting year.  Social media has been around and growing to mass market and mainstream use now for approaching 10 years. The fight is on. Time has...

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Social Plugin Fraud Identification

Now that social media reputation and social endorsement is valuable and tradeable, social plugin fraud identification will become a crucial part of the decision making process. It may also lead to...

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